Delivering a first-class retail experience for visitors to its five sites in South England is a constant challenge for Haskins Garden Centres. It offers 4.4 million customers a year some of the largest destination garden centres in the UK. Besides a comprehensive range of garden products, Haskins offers customers additional home, leisure and life-style products, events and high-quality restaurants. This aims to make visits more enjoyable and fulfilling for customers, so they stay longer. It is critical that Haskins provides a safe and enjoyable experience, but also maximises buying opportunities from a customer visit.

Risks & Challenges

A £15-million rebuild of its Snowhill site in West Sussex was a chance for Haskins to improve security and retail video technology. Retail sites like the Haskins destination centres are difficult to monitor because of multiple product and Point-of-Sale areas. Some of these were not covered by the existing system. Images were stored on a DVR device, but playback was “painful”, unintuitive and poor quality. Also, the system lacked retail operation monitoring and analysis.

The new system had to be easy to manage and use especially for non-technical staff. New equipment needed to be installed discretely and not intrude on the customer experience. It also had to blend in with the stylised architectural design of the new buildings and Haskins’ brand image of a modern, light and open retail environment.

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One of the main reasons for choosing Switchnet Systems and MOBOTIX was to use the solution, not just for security, but also to monitor, analyse and help improve retail operations and customer experience.

John Collacott, Systems Analyst , Haskins Garden Centres

Summary

The solution at Snowhill is a strategic shift that transforms CCTV from a security tool to a business asset for managing the entire retail environment. Already, additional MOBOTIX devices have been deployed at another site. Now Haskins is looking at the feasibility of replacing existing systems at other sites with the MOBOTIX and Switchnet Systems solution as they reach end of life. Scalability and centralised management mean enterprise-wide roll out will be quick, simple and cost effective. Collacott adds, “The benefit of the solution is ease of installation, ease of scalability and ease of use for staff.”